Australians are struggling with loneliness and food insecurity more than ever. As we deal with ongoing lockdowns and uncertainty in 2021, organisations such as OzHarvest understand that everybody deserves access to quality, nutritious food, no matter the circumstances.
A bold new digital campaign is being launched to not only raise awareness of the serious nature of the situation that many Australians are facing when it comes to food access, but to raise much-needed funds to provide meals to those in need. OzHarvest’s Head of Impact, Ashley Killeen, said there has never been such a high demand for food relief in Australia, with OzHarvest experiencing a 47% increase in demand over the past 12 months.
Tefal have come on board to support OzHarvest in this new campaign, providing a financial contribution to this charity that aligns closely with their own ethos around food being readily available to all, and it being a point of connection where mealtimes become a source of joy and a way to connect with those around us.
Coordinated by MGI Entertainment, the campaign, #Cook2Connect, features an impressive line-up of Australia’s top chefs and foodies, led by Manu Feildel, and encourages Australians to ‘share a plate with a mate’, while also raising money for OzHarvest. Did you know that just $1 provides two meals to Australians in need?
Joe Tizzone, Managing Director of Tefal explains, “We are delighted to be supporting the #Cook2Connect campaign. The prospect of Tefal contributing to the mental health and wellbeing of fellow Australians through cooking and food resonates so strongly with our values as an organisation. It is such an important narrative to share, especially right now when so many people are suffering from loneliness and isolation. It’s a great way to bring some much-needed joy and happiness to others.”
Plated up between September and October, the digital campaign will see culinary icons such as Manu Feildel and Clarissa Feildel, Adam D’Sylva, Jason Roberts, and more provide home cooks with nourishing recipes to connect with loved ones and give back to the community.
The #Cook2Connect culinary vignettes, presented in short-film style, will bring viewers inside the chefs’ kitchens. Each will show how to prepare dishes that are personally meaningful to the chef, while they share the intimate memories behind the meals.
For a brand like Tefal, the intention toward food and cooking has always been for it to be approachable. It’s something that we should all have the right to enjoy, no matter our skill in the kitchen. Rather than cooking purely for the final result, it’s about the experience along the way, as we connect with the culture of food, and connect with those around us. After all, cooking for others is certainly an expression of love and support.
Tefal pride themselves on being an inclusive brand, so the diversity of the chef’s participating in the #Cook2Connect campaign was another positive connection, as the brand explores new ways to represent cuisines from a vast array of cultures around the world. Amidst record levels of loneliness and food insecurity, the videos will also have a timely call to action. The #Cook2Connect campaign will raise vital awareness for OzHarvest’s mission and encourage everyone who can donate to get involved. Every small amount counts and can make a big difference.