This year marks the 10th anniversary of popular mandarin brand ‘Delite’.
The premium seedless mandarin from is grown and underpinned by strict quality criteria to ensure it consistently delivers consumers a fantastic eating experience that’s sweet, juicy, easy to peel and most importantly seedless.
Nutrano Produce Group and Delite Growers Association are expecting a bumper crop this season.
“We are expecting to pick around 30 million pieces of fruit across our grower network,” says Tania Chapman – GM of Nutrano Produce Group Farming Operation.
“Last year’s hail event on our first to market farm was devastating to lose our precious crop. Following a big clean up from our farm team and heavy pruning to rejuvenate growth, this season will see recovery crop from this farm.”
This week will see the launch of the Delite marketing campaign to support the 10th anniversary of Delite. The campaign will focus on winning snacking occasions and support the growing demand from Aussie consumers looking for healthy options to fuel their busy daily lives.
“The marketing campaign is huge with a suite of above the line and below the line communication assets that will be impossible for customers to miss ensuring Delite will be the first purchase in the citrus category at Woolworths,” says Michael Ladewig – EGM of Sales and Marketing.
Delite are also proud sponsors of #PlateForAMate – a community awareness campaign, now in its third year, raising funds for the Black Dog Institute. This year the focus is on supporting the mental health of farmers, and communities in regional areas devastated by recent natural disasters.
An A-list line up of chefs and Aussie icons will cook a range of “mouth-watering” dishes using Delite mandarins to support the cause.
Delite mandarins are now available in Woolworths stores.
This article was first published by Retail World Magazine, you can find the original here.